This campaign was shot in London, and my task was pretty easy: to create sleek, straight hair. However, despite seeming simple, achieving this look presents its own set of challenges such as controlling frizz, which can easily ruin the finish.

Using the right products and techniques is essential to prevent flyaways and maintain a glossy appearance. Balancing the right products and heat-styling tools is key to achieving shine without the hair looking greasy. Different hair types (fine, thick, curly) require tailored techniques and products, so adapting to each talent’s unique texture is crucial.