This campaign was shot in Mallorca and produced by Kitten Production. My assistant and I worked with the models' natural hair textures: a more compact, tidy afro for Ajak, soft, moisturized hair for Em, and a touch-up of Alton Mason’s braids to ensure they looked neat and clean.

Afro-textured hair demands a precise balance of moisture, protection, and careful maintenance to preserve its health and natural beauty. Common challenges such as dryness, breakage, and tangling require tailored hair care strategies. By adopting a comprehensive, thoughtful hair care routine and embracing the unique qualities of natural textures, I ensure that the models I work with feel comfortable, secure, and confident, while maintaining the healthy and natural look of their hair.

Credits
Global head of brand content: Oraz Tokaev
Global digital project manager: Marwa Mezaguer
International communication executive: Claudia Peral Redon
Photo crew
Photographer: Turkina Faso @ Modds
1st photo assistant: Aleksandar-Sacha Vatkovic
Digital operator: Joe Smart
Photo crew 2nd unit
Photographer: Maxime Frogé @ The Art Board
1st assistant: Francesc Planes
Digital operator: Manon Clavelier
Video crew director: Yulya Shadrinsky
Director: Marita
Stylist: Tania Rat Patron
Stylist assistant: Louise Victor
Beauty: Rita Skomrova @ The Artist Talents
Beauty assistant: Timur Lattarulo
Casting director: Julia Lladó
Models: Em Verleun @ Silent, Ajak Dhieu @ Trend, Alton Mason
Producer: Roland Parrot
Production coordinator: Eva Ortega
Production assistants: Alex Terron, Javi Menendez, Alfred Bosch, Zaida Lara
Location manager: Toni Corona @ B Locations