This beautiful campaign was shot in a stunning location in the Pyrenees, where the natural beauty of the landscape perfectly complemented the aesthetic of the shoot. Our model, Leta, with her naturally curly and fine hair, needed a sleek bun.
Understanding her hair’s delicate texture, I knew blow-drying wasn’t necessary—saving time while also keeping her hair healthy. With the right products, tools and techniques, I achieved a controlled, smooth finish.
For Mohamadou's hair, I added texture using a sponge. The following day, I received this wonderful feedback from the client: "You did a great job, they looked fantastic all day!"
Brands: Amiri, Bluemarble, Bottega Veneta, Ferragamo, Heaven Mayhem, Khaite, Loewe, Maison Mihara Yasuhiro, Marni, Martine Rose, Miu Miu, Mugler, Paris Texas, Tove
Credits
Production company: Paradoxal Residency
Photographer: Angie Couple
EP: Gaetan Rousseau
Line Producer: Olga Kotova
Stylist: Linda Addouane
Assistant Stylist: Alexandria Delarosa
Models: Leta Franka with Blow Models and Mohamadou Diakhité with Success Models Hairstylist: Rita Skomrova
Lighting Assistant: Isidro de Quesada
Digitech: Daniel Mulford
Location Manager: Mateo Saez
Set PA/Driver: Juan Zumeta
Post Production/Color: Lizaveta Zotova
This campaign was shot in Mallorca and produced by Kitten Production. My assistant and I worked with the models' natural hair textures: a more compact, tidy afro for Ajak, soft, moisturized hair for Em, and a touch-up of Alton Mason’s braids to ensure they looked neat and clean.
Afro-textured hair demands a precise balance of moisture, protection, and careful maintenance to preserve its health and natural beauty. Common challenges such as dryness, breakage, and tangling require tailored hair care strategies. By adopting a comprehensive, thoughtful hair care routine and embracing the unique qualities of natural textures, I ensure that the models I work with feel comfortable, secure, and confident, while maintaining the healthy and natural look of their hair.
Credits
Global head of brand content: Oraz Tokaev
Global digital project manager: Marwa Mezaguer
International communication executive: Claudia Peral Redon
Photo crew
Photographer: Turkina Faso @ Modds
1st photo assistant: Aleksandar-Sacha Vatkovic
Digital operator: Joe Smart
Photo crew 2nd unit
Photographer: Maxime Frogé @ The Art Board
1st assistant: Francesc Planes
Digital operator: Manon Clavelier
Video crew director: Yulya Shadrinsky
Director: Marita
Stylist: Tania Rat Patron
Stylist assistant: Louise Victor
Beauty: Rita Skomrova @ The Artist Talents
Beauty assistant: Timur Lattarulo
Casting director: Julia Lladó
Models: Em Verleun @ Silent, Ajak Dhieu @ Trend, Alton Mason
Producer: Roland Parrot
Production coordinator: Eva Ortega
Production assistants: Alex Terron, Javi Menendez, Alfred Bosch, Zaida Lara
Location manager: Toni Corona @ B Locations
The photographer Francesco Scotti captured this beautiful campaign in Ibiza for the Colombian brand Laura Aparicio, known for its masculine cuts and hyper-feminine details. My task was to make our model look more elegant, steering away from a youthful or girlish style.
After a few trials, we decided on a gelled texture to create a wet-effect look with a low ponytail. This style kept the hair flawless throughout the day, despite the humidity and the various changes outdoors.
For this Gucci special story, the creative director tasked me with designing a ginger wig for our model, Cassady. Although the original wig was long, blonde, and styled differently, I dyed it, cut an edgy fringe, used thinning scissors to reduce the volume, and styled it to look more natural.
For the remaining looks, I worked with Cassady’s natural short hair, occasionally using a wind machine to add movement. For the final look, I brushed her hair back and set it with gel for a sleek yet textured finish.
Credits
Cassady Clover at Tigers Mgmt wearing Gucci Ancora Spring/Summer 2024
Photographer: Adrián Cuerdo
Styling: Oriol Robert
Creative Direction: Oriol Robert, Adrián Cuerdo
Makeup: Blau
Hair: Rita Skomrova using Kevin Murphy
Casting: Oriol Robert
Light design: Isidro de Quesada
Photographer Assistant: Nacho Sarto
Stylist Assistants: Emanuele Carrera, Matio Sale
Special thanks: Edition Hotels, My Fucking Studio, Angie Couple
For this Gucci special story, the creative director tasked me with designing a ginger wig for our model, Cassady. Although the original wig was long, blonde, and styled differently, I dyed it, cut an edgy fringe, used thinning scissors to reduce the volume, and styled it to look more natural.
For the remaining looks, I worked with Cassady’s natural short hair, occasionally using a wind machine to add movement. For the final look, I brushed her hair back and set it with gel for a sleek yet textured finish.
Credits
Cassady Clover at Tigers Mgmt wearing Gucci Ancora Spring/Summer 2024
Photographer: Adrián Cuerdo
Styling: Oriol Robert
Creative Direction: Oriol Robert, Adrián Cuerdo
Makeup: Blau
Hair: Rita Skomrova using Kevin Murphy
Casting: Oriol Robert
Light design: Isidro de Quesada
Photographer Assistant: Nacho Sarto
Stylist Assistants: Emanuele Carrera, Matio Sale
Special thanks: Edition Hotels, My Fucking Studio, Angie Couple
Working with curly hair presents unique challenges that require specialized knowledge, techniques, and tools. Key difficulties include managing different curl patterns, shrinkage, and frizz.
The right products, like sulfate-free shampoos, deep conditioners, curl creams, and gels, are essential to maintain healthy curls and enhance their natural texture. Curly hair is drier than straight hair, so moisture-rich products like leave-in conditioners or oils are crucial to keep curls hydrated.
Excessive heat styling can damage curly hair, so using tools like diffusers and heat-protectant sprays is important. Curly hair naturally has more volume, and the right techniques must be carefully balanced to achieve the desired fullness, whether it’s reducing volume or enhancing it.
It’s essential to select and apply the appropriate tools, products, and techniques to ensure curls are healthy, defined, and well-maintained. I love working with all hair types and textures.
For this special Miu Miu story, we aimed for a look that was simple yet striking and original. Our model Nina had bleached, dry hair, and after discussing it with the team, I chose to enhance its texture with a custom cocktail of products.
This mix also allowed me to achieve a structured yet dynamic look, while keeping it adaptable. Additionally, the products were gentle enough to allow me to transform the look throughout the shoot, seamlessly transitioning from sculpted shapes to a straightened finish.
Credits
Photographer: Louie Cobo
Creative direction + fashion: Emanuele Carrera Set design: Tamara Pérez
Make up: Javier Ceferino
Hair: Rita Skomrova using Kevin Murphy
Model: Nina Timonina via The Vanguard
Photo assistance: Carlos Rodriguez
Best boys: Jordi Borjas, Sarah Catalina
Set design assistance: Rebecca Lasalmonie Special thanks to Miu Miu + Open Bcn Studios
When stylist and editor Salvador Cosio approached me with the idea of collaborating on this story, offering complete creative freedom, I was excited and eager to create custom wigs. While I typically prefer working with human hair wigs for their natural appearance and greater creative flexibility, in this case, I used synthetic ones as a base.
On Albert, the wig was placed on top of his own hair, while Teo wore a mullet, created by adding previously bleached human hair extensions. For Jurre, inspired by Olivier Schawalder's hair design for Kiko Kostadinov FW24, I crafted a blend of length and color in his fringe. A braided hair tie is also my handiwork, an allusion to Schiaparelli's FW24. The final result was featured in the print version of Elle Mexico.
Brands: Alexander McQueen, Balenciaga, Brioni, Church’s, Dolce & Gabbana, Falke, Ferragamo, Gucci, Louis Vuitton, Mans, Maui Jim, Our Legacy, Prada, Suot Studio, Valentino
Credits
Photography: Jingxiong Qiao
Styling & production: Salvador Cosio
Wigs & hairstyle: Rita Skomrova using Kevin Murphy
Photography assistant: Lucas Salter
Styling assistant: Victor Portugues
Hair & makeup assistant: Max Méndez
Casting: Zerek Studio
The theme for this special Mugler story centered around the candid beauty of nightlife. Specifically, this story focused on a performer’s metamorphosis from backstage to the stage.
As previously discussed with the team, I began with Gret’s natural look, working with her bleached hair, then created a contrast by adding extensions and braids to her short style and finished with wigs. The final result was featured in the printed version of the Glamcult magazine.
Credits
Creative direction and photography: Adrián Cuerdo
Creative direction and styling: Oriol Robert
Production: Angie Couple
Light design: Isidro de Quesada
AI art: Noah Pharrell
Hair: Rita Skomrova using Kevin Murphy
Make-up: Blau
Model: Gret Mateides @ The Vanguard Management
Retouch: Louie Cobo, Adrián Cuerdo
Photography assistance: Louie Cobo
Styling assistance: Emanuele Carrera
All clothing: Mugler Autumn-Winter 23
We carried out this shoot in one of the charming Parisian apartments. Paloma Wool blends youthful but not overly trendy clothing with designs that explore the intersection of femininity and androgyny.
The subtle, soft, and minimalist aesthetics of photographer Ana-Roque perfectly harmonized with stylist Bambou Roger-Kwong's emphasis on individuality. My task was simple: to complement this aesthetic with a gentle approach to styling our young model Rende's hair, adding a delicate accessory to one of the looks.
The vintage aesthetic of this proposal combines fragments of an alternative past and dual cultures to build a hybrid style. Who wouldn’t like to live in their own home like in an atemporal bubble blending dream and reality?
Without a doubt, the highlight of this editorial is a granny-style human hair wig that I dyed, cut, and styled using a curling iron. For the other looks, since Tuuli's hair is very short, I created variations by adding texture with a comb, and alternatively, by making it sleek and shiny.
Brands: Balenciaga, Diesel, Dior, Fendi, Ferragamo, Jacquemus, Loewe
Credits
Photography: Angie Couple
Creative Direction and fashion: Emanuele Carrera
Set Designer: Andrea Garcia
Makeup artist: Blau
Hairstylist: Rita Skomrova using Kevin Murphy
Light design: Isidro de Quesada
Set design assistants: Júlia Falcó + Neus Miraco + Julia Lacueva
Producer on set: Luna Jacob
Model: Tuuli Tamm at View Management
Special thanks to My Fucking Studio
In this exclusive editorial for Numéro Netherlands, we explore the diverse identities of Clara Denison, with wigs playing a pivotal role. My favorite is a burgundy wig, randomly purchased online, which I transformed into an edgy, high-fashion statement.
I have extensive experience working with all types of wigs — whether natural or synthetic, budget-friendly or high-end, long or cropped — creating bespoke cuts, colors, and styles that align with the specific vision and budget of each project.
Brands: Acne Studios, Givenchy, Miu Miu, Moncler, Prada, Versace
Credits
Creative direction and fashion: Aine Marcó, Oriol Robert
Photography: Adrián Cuerdo
Production: Josep Arnau
Art direction: Tamara Pérez Durán
Makeup artist: Blau
Hairstylist: Rita Skomrova using Kevin Murphy
Nail artist: Pannkks
Photo assistant: Adria Fabregat
Starring: Clara Summer Denison at Elite Barcelona
Special thanks to Space L47
Though I am deeply inspired by subcultures and youth, I believe in embracing all ages, as well as all races, ethnicities, and genders in my work. Inclusivity is a fundamental value that lies at the core of everything I do.
For this look, the client — a jewelry brand — requested a polished, smooth texture with the ends slightly curled outward. While my main passion is fashion, I also bring my expertise to beauty and jewelry campaigns, creating impactful and cohesive looks across these areas.
Grunge, sports, the nostalgia of the '90s, and our model Jing as a schoolgirl... My task was simple: preserve the natural texture of the bob; however, working with Asian hair comes with its own unique characteristics and nuances.
For instance, Asian hair tends to be thicker and denser than other hair types, making styling more challenging. Achieving control often requires additional effort, and the hair may hold styles differently, requiring stronger products or tools for longer-lasting results.
Asian hair also has strong elasticity, allowing it to handle tension and styling better than some other hair types. However, over-styling or excessive heat can cause damage, so it's important to take precautions to avoid breakage. Overall, working with Asian hair requires a tailored approach, using the right products and tools for its texture while focusing on moisture, control, and elasticity.
Brands: Acne Studios, Bottega Veneta, Carla Canadell, Dsquared2, Helmut Lang, Isabel Marant, Kayla Joy, Kenzo, Maison Margiela, North Face, Off-White, Stella McCartney, Urban Outfitters, Versace
Credits
Photographer: Aitana Valencia
Stylist: Alex Montoya
Hair: Rita Skomrova using Kevin Murphy
Model: Jing Zhang at Uno Models
This campaign was shot in London, and my task was pretty easy: to create sleek, straight hair. However, despite seeming simple, achieving this look presents its own set of challenges such as controlling frizz, which can easily ruin the finish.
Using the right products and techniques is essential to prevent flyaways and maintain a glossy appearance. Balancing the right products and heat-styling tools is key to achieving shine without the hair looking greasy. Different hair types (fine, thick, curly) require tailored techniques and products, so adapting to each talent’s unique texture is crucial.
